What does a quarter of the year look like at BEAM? We are sharing some key stats that beam some light on the work that the team deliver over a 3 month period.
In total we delivered 83 projects across a multitude of sectors. FMCG lead the way with 27 projects, with food, tech, utilities making up the rest of the top 5. (For the eagle-eyed amongst you, projects often fall in to more than 1 sector)
61% of projects were online, with 39% being in person. This is an unsurprising trend, as post-Covid, we generally see participants being much more inclined to take part in research that they can do remotely.
Of the remote projects online depths led the pack, with focus group coming in second. When it came to in-person research the inverse was true, with focus group being most common and in-person depths following.
87% of the projects conducted this quarter were consumer related with 13% being B2B.
And finally, single stage research dominated, with some 2 stage projects and a smattering of 3 stage.
