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As a service industry Market research is the key mechanism to understanding the consumer. Many large Market Research companies have their own in-house Fieldwork departments but small companies rely on independent dedicated Fieldwork companies. Under the Market Research Society Code of Conduct, Market Research companies have a responsibility to ensure fieldwork is carried out according… Read more »
An independent fieldwork company, BEAM Fieldwork, has launched in Manchester this month to provide a bespoke, personal approach to fieldwork for research projects across the UK. Established by Amy Middleton, a research professional of over 15 years, the company will manage both qualitative and quantitative fieldwork contracts across a variety of business sectors, and is… Read more »
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