Category: Blog

Black Friday is an annual day of savings that grows in popularity year on year. As we all know nothing about 2020 has been ‘normal’, or how we would usually expect it to go, so what affect will this year have on Black Friday? A Spike in Online Shopping Online shopping is set to soar… Read more »

Car research. Love ‘em or hate ‘em, here at BEAM we’re pretty much working on a car research project at all times. They’re the research projects that make recruiters shudder. With lengthy screeners, nigh-on-impossible quotas, algorithms and endless levels of complex project management, they’re enough to give you night terrors. But for some reason the… Read more »

Earlier this year, we looked at how eco-friendly consumers are, in comparison to the past. With this month marking ‘Organic September’, we’ve had a look at whether consumers have kept up these eco-friendly habits throughout 2020 and how much the coronavirus pandemic has impacted ourselves, the planet, the different industries and the research they’re completing… Read more »

The need for customer opinion has never been greater. The seismic shift in shopping habits and the purchasing decision making process means brands and retailers need their eyes and ears open to understand what really matters to customers in this new world This month, we’re gearing up to returning our field team to store exits… Read more »

The 31st May is ‘World No Tobacco Day’ on which, the World Health Organisation (WHO) highlights the dangers of using tobacco, how tobacco companies advertise and how WHO are fighting the tobacco epidemic.  Earlier this month, the sale of menthol cigarettes was banned, further limiting the choice to smokers. Here at BEAM, we’ve experienced a… Read more »

How quality and quantity differ in their definitions, qualitative and quantitative research do too. Qualitative research is focused on individuals and the value of their answers. Quantitative research uses a high number of respondents to build a large body of data to draw down insights and trends. When combined, these two methods can provide mixed-methodology… Read more »

The Easter weekend tends to be one you don’t forget, whether it’s a special meeting with family and friends to enjoy some delicious food or a chance to celebrate the long weekend with friends in style. This year, it seems we’ll be remembering it for a very different reason… Easter Eggs As panic-buyers took the… Read more »

Despite the ever-changing situation that each day brings whilst we all navigate our way through the impact of Coronavirus, we wanted to assure you of our ability to continue supporting you and your business. It’s ‘business as usual’ here at BEAM and we’re committed to delivering all projects to agreed time scales. As face-to-face research… Read more »

We’re living in a society where environmental awareness is now at an all-time high. In all forms of media, we’re urged to recycle, re use, drive less, cycle more and eat less meat – but what impact has more general awareness had on the public and our recycling habits? How much are we recycling? Since… Read more »