Category: Blog

Ethnographic market research offers brands an insight into what people are really like, rather than what they want researchers to think they are like. This is done by studying a participant in their real-life environment and although popularised by anthropology, it’s actually used across a wide range of social sciences. Ethnographic research is used for… Read more »

Although understanding B2B market research can be immensely useful and vital to success, actually acquiring quality market research insights as a B2B company can be difficult. That’s why the BEAM team have taken a look over some of the challenges faced, and the best solutions to overcome them.  Maintaining Data The challenge: People are constantly… Read more »

Competition is the downfall of many companies and a simple way of discovering what your competition is doing is thorough research. Market research is a service available to help a company, service provider, individual or organisation to make better and more informed decisions. There’re many different market research solutions that can help you in learning… Read more »

Naturally businesses, and more commonly retailers, are constantly looking for ways to improve their customer service. In order to do this successfully, they must see themselves from their customers eyes, especially during the buying process. Mystery shopping is a great way of doing this as it gives an insight into your business that you may… Read more »

It may be Mother’s Day soon, but it isn’t just grateful children whose spending habits need to be considered. Mum’s are actually a very powerful consumer force and make an extraordinarily valuable audience. Brands can’t afford to exclude mums in any way as they have such a huge impact on sales, but don’t just take… Read more »

We recently discussed our market research predictions for 2019 in our blog, one of which coming from our Project Assistant, Alicia who believes much more research will be conducted into eco-friendly products and services. Following from this, we’ve decided to take a deeper look into the rise of environmental awareness amongst brands and consumers. Environmental… Read more »

The ’10 Year Challenge’ is the latest social media craze taking the internet by storm. An image of a person from ten years ago is put side-by-side with a picture of them from current day, showing just how much they have changed. However the challenge has made us think a little deeper than just how… Read more »

Researchers need to get a handle on the biggest trends and tools that are shaping the industry, even if they are constantly changing the way it works. Although we can’t predict exactly what is going to happen, we can certainly make an educated guess and that’s exactly what the BEAM team have done. Check out… Read more »

As Christmas approaches, the country has gone into its annual shopping-frenzy. However, everybody has their own method to the madness when it comes to purchasing their gifts and so this Christmas, we’ve taken a look at the personas of the Christmas present, and how they’re changing year on year. High Street Shoppers Despite once being… Read more »

Data is critical in the Market Research Industry and an integral part of internal processes and checks. It’s been six months since the European Union began to enforce its General Data Protection Regulation (GDPR), changing a lot with regard to personal data security and customer consent. With the change in GDPR has come additional barriers… Read more »